Government against Branded Cig Packages
Published on March 23, 2009 8:20 AM
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Government plans to introduce a new smoking legislation, after which cigarettes will be packaged in plain cartons.
But the UK's largest Tobacco Company has notified that it will take legal action against the government if it will do this. Government want to change the cig packages because they consider that branded packs are like advertisements which only attract people into smoking. It swore that it will fight with Tobacco Companies till will change the cigarettes packages.
Senior executives in the leading tobacco firms fear other nations will follow the UK's lead if it passes a law ensuring all cigarettes sold here are contained in plain white cartons.
The Observer has obtained a letter from Imperial Tobacco to the Department of Health and members of the Lords, in which the company says amendments tabled to the current health bill passing through parliament, illegal branded packets, will do nothing to make smokers more aware of the health risks or reduce the appeal of smoking.
Imperial, which makes Lambert & Butler, Embassy and Regal, said that it believes that plain packaging for tobacco products is unnecessary, unreasonable and unjustified because smokers if want to smoke they will do that with or without branded cig packages. And it gives the government notice that it will seek a judicial review of any legislation except branded packs.
The tobacco firms have always believed that moves to ban branded cigarette packets were unlikely, but they are now becoming seriously alarmed that the government will make it a reality.
